Amiran has signed a partnership with renowned artist and Change-maker, Juliani on poverty eradication and wealth creation. The goal of this partnership is to prove to Kenyans and especially to Kenyan youth, that agribusiness offers a respectable, sustainable and ‘cool’ means of wealth creation and can be practiced even by someone with no prior knowledge or experience in this area, such as Juliani himself.
The introduction of Juliani, as the Amiran Poverty Eradication Ambassador comes at time when unemployment and poverty remain two of the major challenges facing Kenya as a country, with 21 percent national underemployment; 40 percent total unemployment and 70 percent unemployment among the youth.
In his frequent conversations with his twitter followers, Juliani explains that he believes that Kenya’s major challenge, youth unemployment, can potentially become the country’s biggest asset, if these youth are empowered to produce their own wealth in a sustainable manner, which will also contribute greatly to the strengthening of Kenya’s economy.
Speaking during the conference that introduced Juliani as the Amiran Poverty Eradication Ambassador, Amiran Managing Director, Pinhas Moskovich stated that Juliani is the best representative to champion poverty eradication due to his unmatched socio-political message that is fresh and relevant in today’s society. The Amiran MD added that Juliani’s sleek and unique lyrical flow, passionate delivery and electrifying performance have collectively and officially hailed him as “an important voice for our time” and he will use all this and more as he carries the Amiran flag throughout the country raising awareness to the opportunities that are available to uplift Kenyans from poverty. Moskovich went further to joke, stating that citizens should expect to see Juliani present agribusiness in a unique way, no longer only on the stage, but now ‘rapping’ in the farm.
Explaining that the successful sustainable agribusiness is all in the details, Amiran’s Deputy Managing Director and inventor of the Amiran Farmers Kit (AFK) Yariv Kedar, revealed that Juliani has been trained on the award winning AFK and during his time as Amiran Ambassador, will be sharing his new found knowledge with communities across Kenya. Speaking very frankly to media representatives, Juliani made it very clear, based on what he had already learned and experienced in his interactions with the Amiran team and the methods and technologies available, that no one should allow themselves to go hungry. “We have land, we have water, we have available knowledge and technologies, we should not be hungry” explained the youthful musician stressing that he had already learned that there is no need for prior experience in agriculture in order to be a successful farmer adding that “Youth should stop looking at agriculture as something to do when you are poor, it is a business, we learn record keeping, marketing and the agriculture itself, there is money to be made here and people should not shy away”.
Working hand in hand, Juliani and Amiran hope to pro-actively empower Kenyan ‘wananchi’ across the country to take up agribusiness and create their own wealth with the aim of reducing extreme poverty and hunger and positively contributing to Kenya’s economic growth.