For most cut-flower growers, it probably comes as no surprise that the global cut flowers market is extremely dynamic. The market is increasingly demanding for higher quality produce and consistent supplies during peak seasons in the flower trade such as Valentine’s Day. Growers have no much option but to strive towards achieving the best quality as demanded by the value chain.
Against this backdrop, Syngenta, Kenya, recently launched Hicure® for use by Rose growers. Hicure is an amino acid based biostimulant that will without a doubt revolutionize cut-flower growing due to its salient features and benefits.
In a well-organized launch event that brought together more than 300 flower growers and different stakeholders in the cut flower sub sector in Kenya, the official launch of Hicure in Nairobi and Naivasha was accompanied by pomp and colour. With the ever increasing challenges of growing revenues and meeting the stringent market requirements, it was evident that the growers have been yearning for such an innovate product to boost their production especially during stressful environmental conditions. Testimonials from growers who had experienced firsthand the benefits of using Hicure (longer stem lengths, bigger bud sizes, improved vase life and shorter crop cycles) gave the audiences more reasons to believe in the product and one leading grower remarked who has been involved in the Hicure trials has this to say, “I have seen quite a positive impact on the crop. When you compare both the untreated and the treated plots together with our regular standard product, there are observable differences in the stem lengths. The plots treated with Hicure have significantly longer stem lengths compared to the other treatments. Another observation worth noting is on the increased head sizes compared to the untreated areas and the standard. As a grower a bigger head size is a big plus, and if the head size is big, the flower fetches better prices and I also benefit from an improved shelf-life”.
With a guaranteed market in Europe and export income, the cut flowers sub sector in Kenya remains promising and continues to create additional value to the Kenyan economy. While addressing the gatherings during the two launch events, the head of Syngenta Flowers Controls for Europe, Africa & Middle East (EAME), Mr. Jan Mostert, emphasized the importance of Kenya as a leading cut-flower producer globally, with Kenya offering further investment opportunities for cut flower growers shifting their production units from Europe to the region.
After conducting elaborate tests with leading cut flower growers in Kenya, the cut flower industry stands to benefit from the proven performance of Hicure, a unique and environmentally friendly plant biostimulant. By consistently using Hicure during crucial physiological stages and during stressful or suboptimal conditions, growers are guaranteed a better return on their investments by attaining Bigger bud sizes, Longer stem lengths, Longer Vase life and shorter crop cycles.