De Ruiter East Africa:New and exciting varieties


De Ruiter the leading rose breeder from The Netherlands will once again welcome all industry participants & guests to its stand at B4.12 in Hall B, from Wednesday 5th to Friday 7th June 2019.

Our team will be on hand to discuss our exciting ‘Big Five’ colour mixes, special shapes, bicolours, Kangaroo Paw & Hydrangea lines. This year our breeding, commercial & marketing teams have been hard at work to present new & refreshing varieties with revamped selections.

Our unique marketing concept of ‘The BIG Five’ colour lines, Red, White, Orange, Yellow & Pink each represented by one of the African big five animals, Lion, Elephant, Leopard, Rhino & Buffalo has been carefully considered since last years trade shows to bring a clean & refreshing line up for this years trade fair in Nairobi.

In ‘Red’ we have introduced two varieties; Furiosa® & Born Free® our exciting, highly producing varieties in the retail segment. Furiosa® has been proven to be resiliant against certain deseases namely Agro-bacterium & Born Free® has been proven as a low altitude retail variety & also grown successfully at altitude in South America to achieve impressive budsize &production figures.

In ‘White’ we have introduced two new varieties in 2019; Epic White® with a vibrant white colour & impressive 200+ production figures. Bright Light® newely named in May 2019 this variety boasts a vibrant colour & good vase life.

In ‘Orange’ we have introduced two alternative varieties from last year; Wannahave® a vibrant coloured, highly productive rose which can be grown in high or low climates. Orange Crush® has been selected for her slightly longer stem & highly productive character for the retail segment.

We have revamped our ‘New Big Five’ Pink colour mix by including our proven and successful variety Celeb®.

In ‘Yellow’ we have introduced Lavida® a highly productive yellow whom boasts 270 stems/m2.

Also showcased will be our best selected varieties in other ranges; Peach X-Pression®, Marvel®, London Eye®, Capriola® & Sunset X-Pression in the special/bi-colour segment, new introductions; Pink Valley®, Dream Girl®, Zanta® & Priti® recently obtain commercial status & our exciting spray lines B-Bubbles®, Misty Bubbles®, Romantic Bubbles®, Purple Tambourine®, Pink Essence® & Cherry Kheops®.

Our Kangaroo Paw line; Early Spring®, Gold Fever® & Golden Gem® & Hydrangea varieties will give our range a unique diversity throught a wide spectrum of the markets.

The De Ruiter team are looking forward to welcoming its shareholders to its stand to discuss ‘Creating Flower Business’.

Guy Keeble,

De Ruiter East Africa Ltd

P.O Box 687 (20117),Kongoni – Naivasha – Kenya.


Tel: +254 502 020 160

Mob: +254 712 465 090