A delegation of Kenyan horticultural exporters, including Kakuzi, has descended upon Berlin, Germany, to participate in the prestigious FRUIT LOGISTICA Trade Show 2024. Kakuzi’s participation in the trade show is also part of the firm’s contribution to national development by seeking export-led growth opportunities. “Every fruit we export carries a Kenya-quality reputation. Both the Europeans and the new Chinese market are demanding high-quality fruit, and that’s got to be our enduring objective; giving our customers a fruit they want more of while sustaining Kenya’s market and brand positioning.” said Mr. Flowers.
During a recent conference call, Event Director Kai Mangelberger underscored the growing significance of digitalization, automation, and AI within the agricultural sector. Mangelberger urged industry stakeholders to engage in an upcoming symposium on innovation scheduled for next Friday, February 9, 2024. The symposium will feature presentations from companies, particularly startups, unveiling pioneering developments.
In his overview of this year’s trade fair, Mangelberger highlighted a global trend reshaping agricultural dynamics: the proliferation of risks throughout supply chains and trade networks. Factors such as escalating regulatory burdens imposed by policymakers, the adverse impacts of climate change resulting in erratic precipitation patterns and soaring temperatures leading to crop failures and desertification of arable lands, surging energy expenses for producers, and diminished consumer purchasing power due to inflationary pressures in numerous countries are intensifying pressure on producers.