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Fairtrade impact a million farmers and workers

Bonn, Germany; 29 January 2013 – As sales of Fairtrade products continue to grow around the world, the need for understanding the impact increases. Today Fairtrade International (FLO) releases ‘Monitoring the Scope and Benefits of Fairtrade 2012’, a compendium of data and summaries of key research exploring the impacts of Fairtrade. The full report can be found at

Among other findings, the report highlights the importance of small farmer organizations in the Fairtrade system. By the end of 2011, the total number of small-scale farmers in the Fairtrade system topped 1 million with a 26 percent increase in sales revenues on Fairtrade terms.

“Fairtrade is making a difference for over a million farmers and workers and their families, as this report shows,” said Harriet Lamb, Chief Executive at Fairtrade International. “The rich data here gives insights into our core strengths – for example our world class work with smallholder organisations – as well as those areas where we need to improve, such as in furthering workers’ empowerment and progress toward a living wage.

Key insights include:

  • The overall number of producer organizations increased 10 percent, and the total number of farmers and workers in the system increased 13 percent between 2010 and 2011.
  • Smallholder organizations reported a 30 percent increase in sales revenues on Fairtrade terms, and a 26 percent increase Fairtrade Premium in the time period under review.
  • Strong growth in cocoa and sugar between 2010 and 2011. Fairtrade Premium received by smallholder cocoa farmers increased 89 percent; total farmers producing Fairtrade sugar grew from 17,600 to 37,200. This reflects the initial results of large scale commitments to Fairtrade by major sugar and chocolate companies.
  • Challenges in the worker sector. While the data show strong growth across many indicators for small producer organizations, plantations and other hired labour set-ups in some product areas continued to sell only a relatively small share of their production as Fairtrade. Recognising this, Fairtrade International is beginning implementation of a new Hired Labour Strategy to increase impact and ensure greater benefits for workers (Read the full story here

From sugar farmers in Guyana to banana workers in Ghana, information from 990 out of 991 producer organizations make this report the most complete ever. The report contains over 100 charts and graphs showing where Fairtrade farmers and workers are located (top country is Kenya with 173,800 farmers and workers), and information about production and sales, and how producers use the Fairtrade Premium (strong preference among small farmer organizations to invest in business development).

In addition, for the first time, this year’s report includes summaries of recent in-depth research into the impacts of Fairtrade in specific products and countries, as well as individual producer stories. This allows readers to look beyond the data on sales, production, and Fairtrade Premium to gain insights into areas that are of key importance to Fairtrade, such as worker empowerment and producer organization strengthening. One of the highlights is a study released December 2012 that looked into the effects of Fairtrade across six product ranges on three continents (for the full report, visit

“Our monitoring system and this report are part of our commitment to transparency and learning. The data demonstrate the successes, but also, maybe more importantly, show us where we can improve,” said Kate Kilpatrick, Research, Evaluation and Learning Manager at Fairtrade International.

Information Highlights:

See attached charts (growth in number of producer orgnaizations; growth in sales values and Fairtrade Premium values)

About the Report

This is the fourth edition of Monitoring the Scope and Benefits of Fairtrade since Fairtrade International first

began distributing a full overview of system wide data. The publication of the monitoring data is part of our commitment to compliance with the ISEAL Impacts Code. The ISEAL Impacts Code requires member standards systems to develop credible monitoring and evaluation systems.

ISEAL is the global association for sustainability standards. Their work in creating an Impacts Code, along with a Standard-Setting Code and Assurance Code provides important oversight to the sustainability sector.

The full report can be found at


Vicky Pauschert

+49 (0) 228 949 23 225

About Fairtrade International

Fairtrade International is a non-profit organization that works with farmers and workers to improve lives through fairer trade. Fairtrade International develops the Fairtrade Standards, supports producers, and co-ordinates the international Fairtrade system. Members include producer networks which represent the interest of producers in the Fairtrade system and national organizations which promote Fairtrade to business and consumers in the countries of sale. The FAIRTRADE Certification Mark, a registered trademark, appears on more than 27,000 products in 120 countries. Over 1.2 million small farmers and workers in 66 countries benefit from Fairtrade. For more information, visit our website:

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