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Apply for a fruity award

Berlin: All FRUIT LOGISTICA 2012 and FRESHCONEX 2012 exhibitors are invited to apply for the FRUIT LOGISTICA 2012 Innovation Award (FLIA) 2012. Presented to honour outstanding innovations in the fresh produce sector, the award recognises new products or services that have had a positive impact on the market. Introduced in 2006, the award will be
presented in 2012 for the seventh time by Messe Berlin and FRUCHTHANDEL MAGAZINE (Dusseldorf). The award competition is open to all exhibiting companies at FRUIT LOGISTICA 2012 that have introduced an exceptional innovation to the market between 1 November 2010 and 31 October 2011. Exhibitors at FRESHCONEX 2012 are also invited to apply for the FLIA. FRESHCONEX, the international trade fair for fresh produce convenience, takes place parallel to FRUIT LOGISTICA 2012 on 8-10 February in Halls 7.2b and 7.2c at the Berlin Exhibition Grounds.

Application deadline for the FLIA 2012 is 25 November 2011.

A panel of experts will select the year’s ten most significant innovations from the sub­mitted entries and nominate them for the FRUIT LOGISTICA Innovation Award 2012. These ten innovations will be presented at FRUIT LOGISTICA 2012 in a special display area between Halls 20 and 21. More than 56,000 trade visitors from 125 countries will have a chance to vote for the innovation of the year during the first two days of the trade fair. The winner will be officially honoured at an award ceremony on 10 February 2012. Registration forms
and detailed conditions of entry are available in PDF format on the FRUIT LOGISTICA website under Exhibitor Service / FLIA Registration.

Previous FLIA winners include “Salanova” lettuce produced by Rijk Zwaan (2006), “Vitamini’s” vegetable snack produced by FresQ/Rainbow Growers Group (2007), the “Intense” beefsteak tomato from Nunhems Netherlands BV (2008), the “Sweet Green Pepper” produced by Enza Zaden (2009) the Arils Removal Tool (ART) for pomegranates developed by Mehadrin Tnuport Export (2010) and the Limeburst Finger Limes citrus fruit from Australia (2011).

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