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World floriculture trade platform IFTF heading for its 10th edition

The International Floriculture Trade Fair IFTF will be held for the 10th time this year in November. Having its home base at Expo Haarlemmermeer in Vijfhuizen in Holland since it was held for the first time, the fair grew considerably throughout the years. With the extension of the venue from 15.000 to 25.000 m2s two years ago, IFTF finally got the chance to grow, which it did and can continue to do so now in the future.

Every year more and especially international growers decide to join and exhibit at what has become the biggest and most important trade fair for the world floriculture industry. Until now, every year new countries could be added to the list of exhibiting flower and plant producing nations and the list keeps on growing. The fair that is held annually in the first week of November has become a must-attend event, if you are growing, trading or supplying to this industry. With almost 300 exhibitors from over 30 countries and more than 25, 000 trade visitors from over 100 countries, a platform where the best and newest available products can be found, and latest developments and trends are being discussed.

In less than five months Expo Haarlemmermeer in Vijfhuizen will be opening its doors again for the next edition of IFTF.

Floriforum is back in 2019

Union Fleurs, the International Flower Trade Association, is pleased to announce that the Floriforum will be back by popular demand for a second edition. It will take place on Tuesday 5 November 2019 (14h-17h) at the IFTF Auditorium in Expo Haarlemmermeer, Vijfhuizen, the Netherlands. Focusing this year on customer dynamics, the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.

On the eve of the opening of IFTF, the world’s most important trade exhibition for international flower growers and buyers, Union Fleurs – the International Flower Trade Association is organising the Floriforum for the second year in a row, offering a space where the international floriculture industry meets for an open conversation on changes and challenges.

With a shorter and catchier name, the second edition of Floriforum will be powered to be again a truly international event where current and future dynamics in and around the floriculture industry are discussed.

“Global issues for the industry need to be discussed in a global forum & addressed globally”, acknowledged one of the participants to the 2018 Floriforum, where 5 high-level speakers engaged in a conversation with an international audience of 250 attendees from 38 countries on the topics of international trade, logistics and product innovation.

It is at the core of Union Fleurs’ mission as the International Flower Trade Association to create such a global platform to facilitate an exchange of views on the various changes and challenges that the floriculture industry is facing. For the second edition, the focus will be on customer dynamics and the conversation will aim to explore how the global floriculture supply-chain can adapt and thrive in an environment of shifting paradigms.

We believe that moving the industry forward is best done collectively. To stimulate this, we provide forward-thinking professionals from floriculture businesses with an international forum to:

  • Stimulate exchange of views and share ideas;
  • Challenge the traditional state of play and perspectives on the industry by confronting views on relevant ongoing and future developments either within the industry or at global level;
  • And create opportunities for attendees to network with peers as well as (prospective) clients and suppliers.
    Don’t miss out! Make sure to mark 5 November 2019 14h-17h in your diary and to join the conversation!

Registration will open in July 2019. More information on the programme and speakers’ line-up will follow. In the meantime, check out our dedicated website regularly for updates.

Floriforum is organised by Union Fleurs, the International Flower Trade Association, and sponsored by HPP Exhibitions.

For further information, please contact:
Sylvie Mamias, Union Fleurs Secretary General

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