The publication, expected early next year will be distributed to various chambers of commerce, Kenyan embassies and high commissions abroad, the Superbrands network in over 88 countries around the world, and via various donor organization in partnership with Deloitte Kenya.
The book seeks to raise the profile of Kenya’s brands as well as encourage the development of high quality products and services that can effectively compete in the global market. The move has already been endorsed by Kenya Flower Council and Kenya Association of Manufacturers .The former is an umbrella body working with stakeholders in the flower industry, whose contribution to the country’s economy is significant. Roses from Kenya are known worldwide and compete with others from developed countries in Europe.
When announcing the initiative, Export Brands Kenya said it will encourage more foreign investment. “With the right information about our brands, investors will like to try our products. This will create a platform where Kenya’s potential in export mark can be fully realised,” said the brand liaison director at Export Brands Kenya, Herman Shadeya.
“Export Brands Kenya is a globally recognized concept aimed at enhancing your status to customers and end users around the world. This will give them further re-assurance that they are dealing with an established, market leading, quality brand that will deliver satisfaction to their requirements whether they are a wholesaler, importer or consumer,” say the organizers.
For a company to be considered eligible for the Export Brands Kenya tag, it must have an annual turnover of Ksh84 million and be a member of recognised apex bodies. Each participant will in return get a two page case study to showcase the history and achievements through images and a write up of each brand.