Red Lands Roses SEZ Plc is bidding farewell to Reen Kaburu, a long-serving member of the company who is leaving after 14 years of service.
The departure was announced by Red Lands Roses CEO Disha Copreaux, who paid tribute to Kaburu for her contribution to the growth and development of the flower business over more than a decade.
In a LinkedIn message, Copreaux described Kaburu as someone who had shaped both Red Lands Roses and her own professional journey, particularly during the five years they worked together after Copreaux joined the company as CEO in 2021.
From cautious beginnings to trusted partnership
Copreaux recalled that when she first joined the company, Kaburu was initially cautious about what a new CEO would bring to a sales operation that was already functioning effectively.
However, the relationship developed into a close working partnership as the two worked together on sales and market strategy.
Copreaux said her analytical skills helped build Kaburu’s trust, with the two spending their first couple of years working side by side on sales.
During that period, Copreaux said she learned extensively from Kaburu, particularly about understanding customers and markets and managing variety and volume planning.
She described Kaburu as having an almost instinctive understanding of the company’s sales data and market requirements.
“We strategised endlessly together, we laughed louder than anyone else in the building, and she taught me, in no uncertain terms, not to mess with a Meru,” Copreaux wrote.
A new chapter
After 14 years at Red Lands Roses, Kaburu is now moving on to a new chapter.
Copreaux described the transition as a natural part of professional and organisational growth, noting that change is inevitable in a growing business.
She expressed gratitude for Kaburu’s contribution while wishing her well in her next undertaking.
“After 14 years, it’s simply time for a break and something new — and that’s a normal, healthy thing. Change is inevitable in any growing business, and we move forward from a place of real gratitude,” Copreaux said.
The CEO also highlighted the personal bond developed during their years of working together, ending her message on a lighter and personal note by saying she would miss Kaburu and looked forward to meeting her in Ruiru for a manicure.
“Irene, I will miss you. Wishing you nothing but the best in this next chapter,” Copreaux wrote.
Kaburu’s departure marks the end of a 14-year chapter at Red Lands Roses, during which she played a significant role in the company’s sales and market operations.
For the Kenyan flower industry, such long-serving professionals represent an important pool of experience, particularly in areas such as customer relationships, market intelligence, variety planning and flower volumes.
As Red Lands Roses moves forward, Kaburu leaves behind a legacy of experience and relationships built over more than a decade, while beginning a new chapter in her career.
