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HomeEditor's PickHow Magana Flowers STOOD out and made an impression during 2018 IFTEX

How Magana Flowers STOOD out and made an impression during 2018 IFTEX

July 24,2018, Nairobi. Magana Flowers is always in search of new ideas and inspiration for beautiful and stylish themes for displaying its array of flowers during expos. During this year’s 2018 IFTEX show, Magana Flowers took show visitors by storm through their expo stand design and layout. It is the interactions that people have with brands that help them develop opinions and ideas about a brand. A stand that is untidy and uninspiring will immediately put people off. However, Magana Flowers expo booth stood out. They were able to demonstrate what their existing and potential global business partners should expect from Magana Brand going forward. Word spread like bushfire through word of mouth and social media to all would be visitors. The leading grower from Kenya was able to connect to all its visitors at a deeper level than what even the event organizers (HPP) may have realized.

Magana Flowers CEO Mr. Nicholas Ambanya says that “we wanted to be different and to stand out from the usual flower vase displays, we worked as a team to come up with this spectacular stand during 2018 IFTEX. We got the inspiration from the appearance of a constantly flowing water feature but expressed the same using our top 10 year round best sellers (flowers) available in our farm in a very versatile and stylish manner.”

The well thought stand design is consistent and synonymous with Magana Flowers products and customer experience said the farms Marketing Manager Joy Ochuka.

Listening to a random visitor to the stand Mr. Mohammed Iqbal of Dilpack, Kenya Limited you will be awed by his remarks, Mohammed reckoned that he had expected that Magana Flowers would have won Gold if not Platinum prize for the best stand awards, however to his dismay the organizers failed to give Magana even Bronze.

Magana chose to repurpose wooden wine barrels to create an elegant and rustic atmosphere at their expo stand. The idea behind the theme was to depict that their farm produces stunning array of flowers that will endeavor to continuously create experiences of unforgettable joy to its customers.

Notably, they also were able to take floral arrangements to the next level using a crafty, organic log centerpiece, where they show cased all their very interesting upcoming varieties including: Silver Shadow, Knox, Pure Moments, Orange Reeva, Red Reeva, Lyrica, Green Flash, Pegasso, Vertigo, Alaska and a range of summer flowers including Solidago, Gypsophila and Limonium.

About Magana Flowers Kenya Limited

Magana Flowers has over 20-year experience in growing and exporting fresh cut flowers to various parts of the world. In our portfolio we have 2 categories of flowers: Roses and Summer Flowers. Under roses we grow: Intermediates, Sprays and T-Hybrids. Our Summer portfolio currently in commercial trial include Solidago, Gypsophila, Limonium and Calla Lilies.

We are continuously expanding our production area, upgrading our growing infrastructure and techniques, training our dedicated staff and aim to deliver highly relevant and personalized customer experiences to all our customers.

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