US: Three-day schedule part of updates planned for 2012 Fresh Summit

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“Fresh produce and floral industry, you asked, we listened!” Says the Produce Marketing Association. The schedule for their 2012 Fresh Summit International Convention & Exposition is being shortened from four to three days. And that’s just one of the updates planned for this year’s event, to be held Oct. 26-28 in Anaheim, Calif., USA.

Here are key highlights of what’s new this year:

  • This year’s event will feature education, tools and resources to help attendees adapt to the realities of today’s rapidly-changing business environment.
  • The trade show is shortened from three days to two days, Saturday and Sunday though total expo time is reduced by only 1.5 hours.
  • Educational workshops are centralized in one day, on Friday, organized into three series, and a Friday Daily Pass registration option is offered.
  • Tailor Fresh Summit to meet your specific needs using our new “communities of interest” – such as Global Trade & Trends, and Food Safety, Technology & Supply Chain that will help you find networking opportunities, education, even products and services.
  • A special floral registration package is being offered to attract floral buyers and sellers.
  • New to the New Products Showcase, a “Just 4 Kids” showcase.

What’s not changing:

  • The expo is still the industry’s largest, best-attended U.S. trade show more than 18,000 attendees are expected from more than 60 countries.
  • Registration packages include all access and expo-only options.
  • Our popular Retail Produce Tour will be held on Thursday (space is limited, so register early).
  • General sessions will be held on each day over brunch on Friday, and breakfast on Saturday and Sunday.

Early registration discounts are available through Sept. 21; advance registration closes on Oct. 12. On-site registration will be available at the Anaheim Convention Center.

For more information please visist www.freshsummit.com

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