United Selections recently became a masterflorist partner by supporting the initiatives in the industry to better serve the needs of florists and flower consumers.
As a premier rose breeder, including a strong portfolio in reds, they do have a long history of supporting florists worldwide and the company believes that florists play an important role as floral ambassador to end consumers.
The breeder arrived at this decision because florists will continue to play a core role in the future development of their business and the wide assortment they offer now and in future.
Masterflorist – a florist movement for the interests of florists provides United Selections a great opportunity for them to achieve this objective. The company hopes that by playing an active and supportive role in the industry, florist will be inspired to make greater use of their rose varieties and provide them valuable feedback so that they can better meet their needs.
“We look forward to greater cooperation between all parties in the industry so that the industry as whole can grow and needs of everyone met,” United Selections CEO, said.
Some of their most popular rose varieties amongst florist include: Madam Red, Jumilia, Lighthouse, New Orleans, Finally, Adalonia, and Red Lion.