Rural farmers in Ethiopia now talk of “life before and after the Shanty”
Brurim, Israel, 8 January 2018 – Hazera, a global leader in the seed industry, has successfully introduced the hybrid Shanty tomato to Ethiopia, dramatically impacting the lives of rural farmers.
Thanks to a project spearheaded by Hazera’s Commercial Director in Africa, Mr. Jawdat Badawieh, hybrid seeds for the Shanty tomato were distributed in several Ethiopian villages. With close guidance from the Hazera team, the farmers were able to grow these vegetables – initially for their own consumption and subsequently for generating income by selling the produce.
Hazera breeds, develops, produces and markets seeds for a wide range of vegetable and field crops grown around the world. Combining decades of experience with cutting-edge technology, Hazera’s breeders and scientists create top-quality, high-yielding varieties and tailor them to meet the farming conditions and marketing requirements of customers worldwide.
In Africa, the company’s hybrid seed marketing focuses on onions (with Neptune and Russet as the leading varieties) and tomatoes (Shanty and Galilea). Watermelons, cabbages and peppers are also in the pipeline.
The success of the project is reflected in the phrase commonly used by rural farmers in Ethiopia: ”Life before and after the Shanty,” which describes the huge change in their lives since they started growing Shanty tomatoes.
“Beyond providing our customers with hybrid seeds for healthier, hardier crops, Hazera also delivers much needed support,” said Mr. Badawieh. “For example, Hazera helped Ethiopian farmers obtain a water pump and fertilizers, further contributing to a significant change in their lives.”
Hazera, a global leader in the seed industry combines decades of experience with state-of-the-art technology in breeding, developing, producing and marketing a wide variety of seeds for a wide range of vegetable crops around the world. Headquartered in Israel and The Netherlands, it has subsidiaries in 12 countries and an extensive distribution network providing services in over 100 additional markets. This worldwide presence enables Hazera to be close to its customers and offer technical support – as well as anticipate and respond to local needs by creating varieties that fit specific climates, growing conditions and market requirements. Hazera is part of the Limagrain Group, an international agri-business based in France. http://www.hazera.com/
For questions, comments, or more information, contact Nili Snir, Regional Marcom Specialist at firstname.lastname@example.org or by phone +(972)88508872.