Thursday, July 25, 2024
HomeSector NewsConsumers Favour Fairtrade as Ethical Label of Choice

Consumers Favour Fairtrade as Ethical Label of Choice

Nairobi, September 3, 2013. The 2012-12 Fairtrade International annual report released in Bonn, Germany, reveals that Fairtrade label is the choice for shoppers around the world. The label has continued to attract strong sales and rising consumer trust. The report is based on the organization’s work in the past year on “Unlocking the Power” of producers and is highlighted by 16 per cent growth in the total number of producer organizations compared to 2011.

The Fairtrade is an internationally recognized, non-profit organization that works to secure fairer trade terms so that farmers and workers in developing countries can invest in a better future for themselves and their communities. Products with the Fairtrade label have a premium which is later paid back the producers, with the community picking a project and building such as hospitals, schools and setting up bursaries with the funds.

Over 1.3 million farmers and workers in 70 countries are part of 1,149 Fairtrade producer organizations. In addition to sales income, these producer groups benefitted from around 80 million euros in Fairtrade Premium money for sustainability and development projects in 2012. It is estimated that over 6 million people (farmers, workers and their family members) in 70 countries directly benefit from the global Fairtrade system.

Spreading the benefits of Fairtrade is a cornerstone of Fairtrade’s three-year strategy, “Unlocking the Power of the Many.” Innovative projects aimed at enabling disadvantaged farmers and workers to run sustainable businesses and bring about change in their communities are being prepared for 2014.

Despite positive trends in consumer sales and an increase in Fairtrade producer organizations, many people are still beyond Fairtrade’s reach. The number of Fairtrade producers is just a fraction of the total number of producers around the world.

“In the ultimate irony, half of the world’s hungriest people are smallholder farmers, yet they grow 70 percent of the world’s food,” said Harriet Lamb, CEO of Fairtrade International. “Fairtrade’s strong sales growth in 2012 is encouraging, but we are productively dissatisfied.  We must step up the reach of Fairtrade if we are to break the mould of unfairness that is so deeply embedded in trade.

“When in 2013, a tea worker can still earn less than one percent of the price of a pack of tea, something must be systemically wrong with global trade. That underscores the urgency of Fairtrade unlocking the power of campaigners, consumers and producers to drive change.”

Consumers showed their support for Fairtrade by spending 4.8 billion euros on Fairtrade products in 2012. Nine in ten consumers in five leading Fairtrade markets recognized the FAIRTRADE Mark. A Fairtrade-commissioned study in 17 countries confirmed Fairtrade’s position as the most widely-recognized ethical label. Across all markets, six in ten consumers have seen the FAIRTRADE Mark, and of those, nine in ten trust it.

Expanding Fairtrade to more consumers is also critical to “Unlocking the Power of the Many.” In 2013, Fairtrade products became available in Kenya and will be available in India later this year, providing consumers in those markets the chance to buy Fairtrade products from Fairtrade producers in the same country.

Increase in key markets such Germany (33 percent), the Netherlands (26 per cent), Sweden (28 per cent), Switzerland (15 percent), and the UK (16 percent). Last year’s growth nearly completely offset the drop in total 2012 sales caused by Fair Trade USA’s withdrawal from the international system at the end of 2011. Excluding the USA, average sales in all other Fairtrade markets increased by over 20 percent compared to 2011.

Highlights from 2012-13 at Fairtrade International:

–       Producer networks are now half-owners of Fairtrade International, making Fairtrade the only ethical certification scheme in the world to be jointly-owned by its producers.

–       Nespresso, Ben and Jerry’s, and Maltesers made major new commitments with Fairtrade.

–       The Fairtrade Access Fund has given US$5.65 million in loans to small producer organizations in Latin America to address their most pressing financial needs.

–       More than half of all bananas sold in Switzerland’s retail chains are from Fairtrade producers, and over 40 percent of sugar bags in the UK bear the FAIRTRADE Mark. Globally, sales of Fairtrade flowers grew by over 50 percent.
–       Over 30,000 Fairtrade products are now sold in more than 125 countries worldwide.

- Advertisment -

Most Popular

Recent Comments

Anthony Mutai on Kephis certfied nurseries
GEORGE GAKUO on Kephis certfied nurseries
Beatrice Atieno on Change of guard at Sian Roses
Thomas M.Nzesi on Kephis certfied nurseries
Samson Ongus on Kephis certfied nurseries
Mr Ombeva Iduvagwa on Flowers From Molo Greens
Kipkemoi Samson on Cabbage production tips
JOYCE NAKHANU WAMALWA on Kenya avocados export on the rise
justus wandera on Cabbage production tips
MICHAEL BENEDICT on Kenya avocados export on the rise
murimi gathoni on Cabbage production tips
Olipha Kerubo Atambo on Kenya avocados export on the rise
Mbusa Stephen on Production of Apples
Sospeter Lemoigo on Kephis certfied nurseries
Benjamin temo on Cabbage production tips
Rashid Kipchumba on Kenya avocados export on the rise
Beatrice Ledama on Cabbage production tips
Akello Babra on Cabbage production tips
David gechure ondora on Cabbage production tips
Rutoh titus on Cabbage production tips
Emmanuel Barasa on Cabbage production tips solomon on Bungoma’s growing passion