Nairobi, Kenya – May 15, 2025
Kenya is poised to take center stage in the global flower trade as it hosts the 12th edition of the International Floriculture Trade Expo (IFTEX) from June 3rd to 5th, 2025, at the Visa Oshwal Centre in Nairobi. Organized by HPP Exhibitions, IFTEX has cemented its reputation as a premier global platform for the floriculture sector, spotlighting Kenya as a key hub of innovation, quality, and sustainability.
“We are excited to return to Nairobi for the 12th edition of IFTEX with more than 200 exhibitors, including flower growers, breeders, suppliers, and logistics partners,” said Dick van Raamsdonk, President of HPP Exhibitions Holland. “Kenya continues to lead in the global floriculture scene, and this platform offers unmatched networking and trade opportunities for the entire supply chain.”
Kenya is the fourth largest exporter of cut flowers globally, with 88% of its exports destined for the European Union. The Netherlands remains the top market, taking in 47% of Kenyan flowers, followed by Germany (7%), and other strategic markets such as the UK, Russia, Japan, Australia, and the United States.
IFTEX 2025 is expected to attract thousands of global buyers, reflecting renewed interest in Kenyan flowers as demand continues to rise—particularly for ethically grown, sustainably certified blooms.
Kenya’s regulatory bodies have prioritized quality assurance to maintain and expand its global market share. Dr. Isaac Macharia,General Manager of Phytosanitary Services, emphasized the country’s robust phytosanitary systems, including the adoption of e-Phyto certification and advanced export inspection mechanisms.
“Our systems ensure that Kenyan flowers meet the highest quality and safety standards globally,” said Dr. Macharia. “This is critical in retaining and expanding our footprint in premium markets.”
Representing the Kenya Flower Council (KFC), Catherine Mukoko highlighted Kenya’s leadership in sustainable floriculture, noting that local growers adhere to globally recognized certifications like GLOBALG.A.P., KS1758, and FOSS (Flowers and Ornamentals Sustainability Standard).
“These standards give our flowers a competitive edge and assure international buyers of ethical and sustainable practices,” said Mukoko. “Top markets like the Netherlands and Germany are especially sensitive to sustainability, making our compliance non-negotiable.”
Christine Jesaro, Managing Director of the Agriculture and Food Authority (AFA), noted the sector’s economic importance and resilience.
“In 2023, horticultural exports earned Kenya Ksh 73 billion, and in 2024 the sector posted Ksh 72.5 billion, reflecting continued strength in global demand,” Jesaro said. “IFTEX 2025 is a timely platform to explore new investments, innovations, and partnerships.”
Beyond showcasing beautiful blooms, IFTEX 2025 will tackle forward-looking topics such as carbon trading, blockchain for traceability, and inclusive agricultural transformation. As the industry confronts climate change and evolving consumer demands, Kenya is well-positioned to lead the way in sustainable, tech-enabled flower production.
With a record number of exhibitors and a 20% increase in registered visitors so far, this year’s edition of IFTEX promises to be the most vibrant and impactful yet.