FMC Corporation has announced the appointment of Diana Kainyu Gitonga-Kimathi as the new Marketing Lead for Africa, a strategic move aimed at deepening the company’s market presence and strengthening its customer-focused approach across the continent.
Diana brings over 20 years of experience in customer-centric strategy, campaign planning, and go-to-market execution across East and Southern Africa. Her extensive background in agricultural marketing and growth strategy is expected to bolster FMC’s footprint in key African markets, driving innovation and sustainable impact for farmers.
Speaking on her appointment, FMC emphasized that Diana’s leadership will play a central role in shaping the company’s regional marketing direction — aligning brand strategy with farmer needs, advancing digital marketing efforts, and accelerating the adoption of innovative crop protection solutions.
As FMC continues to invest in Africa’s agricultural transformation, Diana’s appointment marks a new chapter of dynamic growth and partnership with value chain actors.