Red Lands Roses SEZ PLC reinforced Kenya’s position as a global leader in premium rose production through its strategic support of “Le Gala des Saisons” at the French Floral Market, held December 11, 2025, at the iconic Eiffel Tower Theater in Paris.
The high-profile industry gathering brought together key stakeholders from across the European floral supply chain to examine critical market dynamics shaping the premium rose sector heading into 2026. Red Lands Roses’ participation underscored the company’s commitment to advancing Kenya’s floriculture industry on the international stage.
Industry Intelligence and Strategic Foresight
The gala provided participants with comprehensive insights into evolving market trends, with particular emphasis on sustainability milestones achieved across the production cycle. Discussions centered on export challenges facing premium rose suppliers, alongside strategic forecasts for upcoming growing seasons that prioritize supply chain resilience and technological innovations in cultivation practices.
“This platform allowed us to engage directly with European market leaders on the opportunities and obstacles defining our sector,” said a Red Lands Roses representative. “The conversations around sustainable practices and supply chain adaptability are essential as we navigate an increasingly complex global marketplace.”
Elevating Kenya’s Floral Excellence
The event served dual purposes as both an educational forum and a premier networking venue, enabling Red Lands Roses to forge meaningful business partnerships with European buyers, distributors, and industry influencers. These connections are expected to strengthen trade relationships and open new market opportunities for Kenyan-grown roses renowned for their quality and longevity.
Kenya remains Africa’s largest flower exporter and holds a commanding share of the European rose market. Events like “Le Gala des Saisons” provide crucial visibility for Kenyan growers who have built their reputation on consistent quality, innovative growing techniques, and year-round production capabilities supported by favorable equatorial climate conditions.
The company’s tagline, “From Kenya, with Love,” encapsulates the passion and dedication Kenyan rose growers bring to their craft, delivering premium blooms that grace homes and celebrations across Europe.