Farmers from Kiambu County will from July 30, through Sunday, August 1 showcase their produce at the inaugural harvest festival at the Nairobi Farmers Market
The 60 agribusinesses are picked from the women and youth working with the Kenya Climate Innovation Center (KCIC) AgriBiz Programme funded by the European Union and the Danish development agency (Danida).
“As farmers grapple with exploitative farmgate prices while consumers smart from the high cost of fresh products, this initiative seeks to demonstrate a revolutionary direct farm to fork linkage which could change how the business is conducted, putting more money in grower’s pockets and making savings for buyers”, said the Nairobi Farmers Market general manager Jeff Mundia.
Dr. Edward Mungai the CEO of KCIC says it is important that the AgriBiz programme liks farmers to markets and the Nairobi Farmers Market is a potential buyer of most of the produce from the projec beneficiaries.
Governor Nyoro, says the festival is opening direct markets for farmers, the missing link in repositioning agriculture to propel and sustain Kenya’s economic transformation.
Located on Kiambu Road, the Nairobi Farmers Market specializes in stocking fresh farm produce and availing the same to consumers at pocket friendly prices, bypassing middlemen, often blamed for exploiting for farmers vy offtaking produce at throw-away farmgate prices, taking advatage of lack of a guaranteed market link.
The event is the first in a quarterly series of extravaganzas to create awareness on the benefits of direct market linkages. “The Harvest Festival seeks to support farmers and businesses in the agriculture sector value chain by demonstrating how a functioning valuechain can trsnsform agricultural productivity, Mr Mundia added, emphasizing that that if such markets were established countrywide, it would streamline sourcing, availability and pricing of farm produce giving the farmer guaranteed incomes, eradicate post-harvest losses, improve food security and unlock massive employment opportunities.