Israel, 25th June 2020 – Ofir Elasar is the new VP Sales & Marketing of Top Seeds International, the world-leading Israeli company in the research and marketing of innovative hybrid varieties of high-quality vegetables.
Elasar, 49, a Business Management graduate, has worked in the young plants sector at Hishtil, covering operating and sales & marketing roles both in Israel and at international level. In the seeds sector, meanwhile, he has acquired in-depth experience with companies like Zeraim Gedera-Syngenta and most recently OriGene Seeds.
“I would like to extend a very warm welcome to Ofir Elasar. A manager with lots of experience, he has shown a great ability to combine a close adherence to processes with the assured and reliable management of staff, motivating his teams to meet their goals”, comments Gianni Bernardotto, CEO of Top Seeds International. “We are certain he will make a major contribution to the further development of Top Seeds International’s business in its reference markets”.
“I am proud and truly honoured to take on this role”, remarks Ofir Elasar. “Our aim will be to continue to develop varieties that meet the needs of growers and the entire commercial chain, right through to the end consumer. Lots of big challenges lie in store but being part of a major company like Top Seeds International gives you a real energy boost”.
After an initial onboarding period at the company HQ in Israel, Ofir Elasar will be doing lots of travelling – in accordance with the travel restrictions imposed by the Covid-19 emergency – to meet the affiliate companies and learn about the most strategic markets.
Ofir Elasar will officially take up his new role on 1 July 2020. The current marketing responsibilities of Fulvio Berton will be transferred to Ofir Elasar following an initial handover process.
Top Seeds International is an international company specializing in research and marketing of innovative hybrid varieties of high-quality vegetables. Founded in Israel in 2003, it operates worldwide through companies based in Spain, Italy and Mexico. Since May 2017, Top Seeds International has been owned by the group Mitsui & Co Ltd.
The company’s aim is to guarantee high yields and excellent-tasting fruit by selecting varieties with genetic resistance to a wide range of diseases. Through continuous field research, the company’s geneticists, agronomists and technicians select the best varieties of many different vegetable species in terms of resilience and profitability, including tomatoes, peppers, cucumbers, aubergines, melons and watermelons.
The company works closely with its customers in developing innovative varieties and concepts with the aim of meeting all their needs.