Flower Logistics Africa 2019 Focusses on Visibility of the Flower Industry Through Digital Transformation


October 23, 2019: The fourth edition of Flower Logistics Africa had a full house
representing a cross-section of the entire value chain of flower trade. Revolving around
the core theme of “Making Flower Trade Sustainable: Economically, Environmentally
and Digitally”, the event was held at the Radisson Blu Hotel in Nairobi and attracted
participation from Africa and outside.
The participants of the day-long conference deliberated on the typical challenges and
changes faced in the floriculture industry as a whole, which is the fastest growing sub-
sector among Kenyan exports, with annual growth of more than 7%. The discussions
delved into flower trade sustainable practices in the changing economy, Kenya’s
preparedness for big exports & new markets, and packaging innovations in flower
In July 2019, African leaders from 54 countries signed the African Continental Free Trade
Agreement (AfCFTA), the world’s largest free trade area by number of countries. While
speaking on the impact of the implementation of AfCFTA on African flower
trade, Clement Tulezi, the CEO of Kenya Flower Council, mentioned that for a long time,
Kenya has over-relied on the European market. “I believe that we can diversify into
other markets and become competitive even if we have other people who are present
in those markets. We believe in the quality of our produce, and with better promotion
and entry into those markets, we are able to make headways,” he said. He also pushed
for intra-continental trade.
While addressing the closure of some flower farms in the country in the past few weeks,
Clement observed that the cost of doing business in Kenya is very high; interest rates,
freight costs, taxes, availability of water, etc. “We have to be aware of these
complexities and realities that are part of our business now, and be able to press the
right buttons so that we have the right responses from the national government, central
government, and all the players in between.”

While discussing digital transformations and how data can improve transport and
logistics for Africa, Jacob Bwana, the Cargo Commercial Manager at Kenya Airports
Authority implored the different stakeholders present to digitalize the processes along
the value chain. “This is what enhances data sharing and visibility of the processes, and
this is what creates reliability and gives value proposition for the air freight business,” he
At the moment, some of the challenges that Kenya Airport Authority and the air freight
industry at large are facing include the lack of quality infrastructure, lack of open skies in
the continent, and transportation of good across boarders for final deliveries.
The event which was organised by Logistics Update Africa, was sponsored by Kenya
Airports Authority, Holland Flower Alliance, Saudia Cargo and many more. The
conference was also supported by industry associations such as Kenya Flower Council
(KFC), Kenya Plant Health Inspectorate Service (KEPHIS), Kenya International Freight
and Warehousing Association (KIFWA), and International Air Transport Association
About the Organiser
Logistics Update Africa (LUA) is a bi-monthly magazine that brings the most credible
news, views and stories of and from Africa about the continent’s evolving transport and
logistics industries. LUA is one of the four publications from STAT Media Group, the
earliest business to business trade publication in transport and logistics in the world.
LUA gives an insight of the untapped potential of Africa’s economy and its unexplored
and emerging markets that are eventually opening to the world. LUA reaches a
dedicated readership of more than 10,000 industry professionals from air cargo, sea
freight, rail & road transport industries within Africa and Europe. More than 2000 copies
are distributed at our exclusive media channel partnership transport and logistics events
within Africa and outside. Digital copies of LUA reach more than 35,000 transport and
logistics professional around the world.
You can read LUA online, visit: www.logupdateafrica.com


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