Mobile phones take pride of place in Kenya’s sports betting scene

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November 29, 2018. As online bookmarkers increasingly look at innovative ways to grow customer numbers and unveil unique betting platforms, services like BetYetu Coupon Code by Kenya’s bookmarker BetYetu continue to catch the attention of bettors. This, as a result of value adds that insulate bettors through refunds, in the event they lose.

Christened ACCA Insurance Bonus, the package refunds any qualifying multibet with more than 5 selections, when one selection loses.

The bonus is timely, coming at a time when a rapid expansion in the sports betting firms in the country and region has seen a pent up demand for more specialized and dedicated services by punters looking for more ways to increase their chances of winning while diversifying their portfolio.

And while the sports betting firms have been keen to respond to an avalanche of requests from the punters who are shaping the dynamics of sports  betting in the country, how the bookmarkers actualize these requests has been the defining line in determining the market share for each bookie.

With Kenya outshining its continental peers in sports betting and emerging as the largest betting destination with 18 gambling facilities, 128 table games and 908 video poker and slot machines according to a recent survey by research firm Geopoll, the entry of mobile phone continues to redefine modern betting. Up to 96 per cent of sports bettors place wagers on their mobile phones in Kenya compared to South Africa that comes in second with 48 per cent of the betting population using their mobile handsets. Kenya has equally outscored other African countries in the amount of money spent on betting at any one given time.

The impressive ICT penetration and the bridging of the digital divide, thanks to low cost smartphones and cheap internet has now made mobile phones the Las Vegas of Kenya. Coupled with the unrivaled popularity of key sporting activities like the English Premier League and other European leagues, football has taken the lion share in sports betting.

Bookmarkers have been alive to this phenomenon and have introduced hundreds of football matches available for betting weekly along with daily coupons and price boosts. They have also introduced extra features to win over more customers. Betting platforms like Bet yetu that is owned by Oxgen8 Group in association with FSB tech run live in play betting, a CashOut Button, a BetYetu Jackpot Pool and a variety of popular casino games that seek to spice up the punters’ experience as the battle for customers reach fever pitch.

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