November 1, 2017, Nairobi, Kenya. Elgon Kenya Limited has been awarded the 2017-2018 Super brands East Africa status, becoming the first agrochemicals company in the region in what affirms its growing commitment to innovate and position its products and services to better serve its customers. The prestigious award provides many fascinating insights into how the leading
companies in the region grew their brands, often from humble beginnings, to powerful and trusted household names today.
The brands selected for inclusion in the award underwent a rigorous selection process through independent research and Council grading. Elgon, like the other brands has been provided with a special Seal which confirms its Superbrands Status.
According to the judging panel, Elgon Kenya attained the status for its unique business model and customer oriented approach that has seen it bring to the market some of the most trusted services and addressing vital challenges in agriculture, a sector that contributes over 25 per cent to the national purse while providing livelihoods to millions
Of particular interest to the judges was the pivotal role Elgon Kenya has taken in the National Farmers Awards, now in their fifth year, with the scheme being hailed as a game changer in entrenching more people, especially women and youth, into farming, at a time when a ballooning population is exerting pressure on food. The award scheme has also created a network of soil celebrities that have inspired more into the noble profession of farming. Heartfelt appreciation to Elgon Kenya’s formidable partners who have made this dream a success including the Ministry of Agriculture and the county governments and private sector players BASF, Arysta LifeScience, Bayer, Dupont, Excel Crop Care and Nation Media.
Elgon’s farmer’s clinic which are now in their fourth edition also caught the Superbrands judging panel. The clinics which brings together farmers and experts in one roof to deliberate on the sector’s biting issues while farmers look for lasting solutions to their farming woes are working to bridge the information gap that has been occasioned by the dwindling number of government sponsored extension officers in the country.
The clinics have returned roaring success with more farmers insisting the clinics have been timely at a time when it has become increasingly tough to produce crops. The plant clinics are also a shot in the arm of the agriculture sector as the country now counts on it sectors to help it propel to mid economic status through the country’s economic blue print Vision 2030.
The clinics are one of the many interventions Elgon Kenya has embarked on to ensure that farmers do not feel neglected when producing food. It is a resolve and a philosophy the company has taken to heart aware that food security can only be achieved in the country if the farmers receive the requisite support. The company has also launched an information center located at its headquarters which is fully equipped with agronomists allowing farmers to have round the clock advice on any agriculture related queries they might have.
“Attaining the Superbrands status is a landmark moment in the company’s history and it goes to re affirm our never ending commitment to our customers, walking with them, listening to them and providing innovative solutions that will ensure that they go on with their businesses uninterrupted. We see ourselves as partners to our customers, growing together and guided by the mantra of people, planet and profit,” said Mr. Bimal Kantaria, Elgon Kenya Director.
The power of networks and strategic partnership with respected global brands across the value chain has equally been pivotal in writing the success story of Elgon Kenya. “Our partners are a key asset in the running of our business. Working with them has helped us understand the global dynamics of businesses and transfer some key lessons to our customers back home in what has created a win win solution for all,” Mr. Kantaria added.
Indeed Elgon Kenya remains eternally indebted to its members of staff who have dedicated their commitment with zeal and unmatched passion in shaping up the Elgon Kenya brand for more than 100 years.
Superbrand status now strengthens the Elgon Kenya brand’s position, adds prestige and sets the brand apart from its competitors.