GLOBALG.A.P. expanding consumer portal to include flower and Ornamental plants

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Photo credits: GLOBALG.A.P. / Floortje

July 12,2017,Nairobi.In order to make it easier for consumers to buy sustainably cultivated
flower and ornamental plants, GLOBALG.A.P is expanding its online portal
GGN.ORG. Certified producers are now given an ideal platform on which to
present themselves and their way of working to consumers.

Sustainability is in vogue: And in order to meet the growing demand by
consumers, GLOBALG.A.P. is expanding the online portal GGN.ORG to include
the area of flower and ornamental plants. At GGN.ORG consumers can easily
find the origin of purchased plants by using the GLOBALG.A.P. Number (GGN).

They can also find out more about the producers and their certified working
methods. Furthermore, the consumer portal provides relevant information on the
sustainable cultivation of flower and ornamental plants as well as the
GLOBALG.A.P. Standard.

More transparency for better purchase decisions

“Our goal is to create greater awareness for the sustainable cultivation of flower
and ornamental plants,” says Kristian Moeller, CEO of GLOBALG.A.P. “That is
why we need to inform consumers to help them make uncomplicated, sustainable
purchasing decisions.” The new GGN label for flower and ornamental plants is
the first step in that direction. Thanks to the possibility of simply entering the GGN
on the start page, consumers can quickly track the origin of their acquired plant.

The producer cooperative Landgard and the German Federal Association for
Ornamental Plants (BVZ), who were involved in the development of the label
together with other industry representatives, welcome the move towards more
transparency. “The new online portal gives our companies the opportunity to
directly show consumers more about their activities regarding sustainably
produced ornamental plants,” explains Gabriele Harring, Managing Director of
BVZ.

Focus on producers

In addition, the online portal presents certified companies with detailed
information. “Certified producers have the opportunity to present their sustainable work methods in a profile,” says Kristian Moeller. “Retailers offering products with
GGN label can strengthen customer loyalty beyond the store counter and also
attract new customers.” Thomas Schlich, Managing Director of Landgard Obst &
Gemüse, is also thrilled: “This is the ideal platform for our companies to present
themselves and their sustainable way of working.” Interesting and entertaining
gardening tips and trends round off the new offer.

About GLOBALG.A.P.

GLOBALG.A.P. is an internationally recognized standard with the mission of
bringing together farmers and retailers in the production and marketing of safe
food, protecting scarce resources, and laying the foundations for a sustainable
future.

Find out more about GLOBALG.A.P. at www.globalgap.org.

Contact:
GLOBALG.A.P. c/o FoodPLUS GmbH
Claudia Meifert
Public Relations
T: +49 (0) 221-57993-997
E-mail: meifert@globalgap.org

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